Corporate Design Manual

A distinctive and consistent design
is key for our Corporate Identity.

In the following, you can find the main tools
& rules that you need to achieve
a uniform visual language.



 

LIGA CORPORATE IDENTITY

A distinctive design and consistency
are key for our Corporate Identity.
In the following, you can find all the tools
& rules you need to achieve a uniform 
visual language. 



Logo

All of our entities' logos appear in a cleaner version now, discarding the sub-claims. Also, all logos are centered now.

LIGA_CI_LOGO_all_NEU

Logo Color Versions

All company logos appear in two versions – positive and negative – that can be applied to three different backgrounds. Whichever combination you use, follow the mentioned rules.

LIGANOVA_LOGO_WHITE_BCK

Positive logo on white background.

Positive logo on white background: Used for office equipment and keynotes.

LIGANOVA_LOGO_BLACK_BCK

Negative logo on black background.

Negative logo on black background: Used for our business cards and keynotes.

LIGANOVA_LOGO_IMAGE_BCK

Positive or negative logo on image: Keynote only! If needed, please apply a lighter or darker layer for ideal visibility.

Logo Dimensions

The logo is always centered and four and a half L's from the top edge. To ensure a successful perception of the logo, leave enough blank space around it, and place any other element with sufficient spacing.

190930_Microsite_CIManual_LOGO_Schutzraum_870x490px

Logo Dont's

Never Never Ever do ANY of this ...

Never Never Ever do ANY
of this

LIG_LOGO_NEVER_01

We love creativity in almost all cases – however, when it comes to our logos uniformity is the way.

We love creativity in almost all cases – however, when it comes to our logos uniformity is the way.

LIG_LOGO_NEVER_02

That means: No upright or rotated logos, no placing in corners, along the margins or the bottom...

190930_LIGANOVA_LOGO_NeverEver9

...and also no colored backgrounds – or colored logos.

Corporate Fonts

'Sabon LT Std' and 'Futura Std' are LIGANOVA's only two fonts and an integrated part of our branding, so they are equally important for all CI design tools.

For a coherent design language use these two fonts in hierarchical order as shown below. The fonts can be activated via FontExplorer.

Headlines

Use Sabon LT Std
for Headlines and Quotes

Use Sabon LT Std for Headlines
and Quotes

Content

Use Futura Std for content, continuous texts, enumerations, and key points.

Bullet points

Instead of bullet points, use
 — dashes
/ slashes or
#01 hashtags for enumerations
The corresponding font is Futura Std.

Color Sets

Black is beautiful – white is, too. That's why they are our Corporate Colors. Plain and timeless. However,
for highlighting purposes in Keynote you can choose from three different colors: turquoise, green-blue, and grey-blue.

Download your Keynote Color Sets here:

LIGA_CI_COLOR

Typography

Templates

All documents include the same elements and a handful
of rules that have to be followed. Still, they leave space
for your creative freedom. 

Get all the templates for Word, Excel, and Keynote here and start spreading our Corporate Design. #YEAH!

Please note: We update the templates regularly based on your feedback, so please remember to download the template you need anew each time to make sure it is the latest version.

 

Social Media

We are always happy to see your LIGANOVA impressions and insights on social media.

In order to represent us consistently and strongly, we provide you with our official LinkedIn header pictures as well as a little social handout that includes everything you need to know when posting about or on behalf of LIGANOVA. 


Let's spread the word.

LinkedIn

LinkedIn Header

Instagram

Instagram Handout

Images

BrandRetailer portraits, pictures of our offices, and a vast majority of LIGANOVA projects can be found on the      CI Media Archive. 

For our project media database to grow, YOUR contribution is needed, too! So whenever a documented project is finished, please think of filing it properly.

Microsite_CIManual_IMAGES_870x490px_PROJECTS

Server Adress:
CI_LIGANOVA/Medienarchiv/
Bilderarchiv/_LIGANOVA_ExperienceSolutions & _LIGANOVA_PoS_Campaigns

Browse through former LIGANOVA projects and do your share by feeding the media archive with documentations of your own projects.

Microsite_CIManual_IMAGES_870x490px_LIGAMEMBERS

Server Adress:
CI LIGANOVA/Medienarchiv/
Bilderarchiv/LIGANOVA/LIGAMEMBERS

The BrandRetailer pictures are always black and white. When presenting a team structure, place the BrandRetailer images within a circular frame.

Microsite_CIManual_IMAGES_870x490px_Offices

Server Adress:
CI_LIGANOVA/Medienarchiv/
Bilderarchiv/06_LIGANOVA

Are you familiar with the pictures of our offices and the BrandRetail Space?

When it comes to mood boards and keynotes, make sure your images are arranged and presented in a harmonic way. Also: A uniform color grading works wonders!

Microsite_CIManual_Moodboard_870x490px

Any Questions?

Now, enough theory – you're good to go!
On the server "CI_LIGANOVA" you can find all above mentioned templates. And of course, when in doubt, feel free to reach out to CorpComm.

Design questions? Drop a line:

CorporateDesign@liganova.com

 

Now, enough theory – you're good to go!
On the server "CI_LIGANOVA" you can find all above mentioned templates. And of course, when in doubt, feel free to reach out to CorpComm.

Design questions? Drop a line:

CorporateDesign@liganova.com