Corporate Design Manual
A distinctive and consistent design
is key for our Corporate Identity.
In the following, you can find the main tools
& rules that you need to achieve a uniform visual language.
LIGA CORPORATE IDENTITY
A distinctive design and consistency
are key for our Corporate Identity.
In the following, you can find all the tools & rules you need to achieve a uniform
visual language.
Logo
All of our entities' logos appear in a cleaner version now, discarding the sub-claims. Also, all logos are centered now.
Logo Color Versions
All company logos appear in two versions – positive and negative – that can be applied to three different backgrounds. Whichever combination you use, follow the mentioned rules.
Positive logo on white background.
Positive logo on white background: Used for office equipment and keynotes.
Negative logo on black background.
Negative logo on black background: Used for our business cards and keynotes.
Positive or negative logo on image: Keynote only! If needed, please apply a lighter or darker layer for ideal visibility.
Logo Dimensions
The logo is always centered and four and a half L's from the top edge. To ensure a successful perception of the logo, leave enough blank space around it, and place any other element with sufficient spacing.
Logo Dont's
Never Never Ever do ANY of this ...
Never Never Ever do ANY
of this
We love creativity in almost all cases – however, when it comes to our logos uniformity is the way.
We love creativity in almost all cases – however, when it comes to our logos uniformity is the way.
That means: No upright or rotated logos, no placing in corners, along the margins or the bottom...
...and also no colored backgrounds – or colored logos.
Corporate Fonts
'Sabon LT Std' and 'Futura Std' are LIGANOVA's only two fonts and an integrated part of our branding, so they are equally important for all CI design tools.
For a coherent design language use these two fonts in hierarchical order as shown below. The fonts can be activated via FontExplorer.
Headlines
Use Sabon LT Std
for Headlines and Quotes
Use Sabon LT Std for Headlines
and Quotes
Content
Use Futura Std for content, continuous texts, enumerations, and key points.
Bullet points
Instead of bullet points, use
— dashes
/ slashes or
#01 hashtags for enumerations
The corresponding font is Futura Std.
Color Sets
Black is beautiful – white is, too. That's why they are our Corporate Colors. Plain and timeless. However,
for highlighting purposes in Keynote you can choose from three different colors: turquoise, green-blue, and grey-blue.
Download your Keynote Color Sets here:
Typography
Templates
All documents include the same elements and a handful
of rules that have to be followed. Still, they leave space
for your creative freedom.
Get all the templates for Word, Excel, and Keynote here and start spreading our Corporate Design. #YEAH!
Please note: We update the templates regularly based on your feedback, so please remember to download the template you need anew each time to make sure it is the latest version.
Social Media
We are always happy to see your LIGANOVA impressions and insights on social media.
In order to represent us consistently and strongly, we provide you with our official LinkedIn header pictures as well as a little social handout that includes everything you need to know when posting about or on behalf of LIGANOVA.
Let's spread the word.
Images
BrandRetailer portraits, pictures of our offices, and a vast majority of LIGANOVA projects can be found on the CI Media Archive.
For our project media database to grow, YOUR contribution is needed, too! So whenever a documented project is finished, please think of filing it properly.
Server Adress:
CI_LIGANOVA/Medienarchiv/
Bilderarchiv/_LIGANOVA_ExperienceSolutions & _LIGANOVA_PoS_Campaigns
Browse through former LIGANOVA projects and do your share by feeding the media archive with documentations of your own projects.
Server Adress:
CI LIGANOVA/Medienarchiv/
Bilderarchiv/LIGANOVA/LIGAMEMBERS
The BrandRetailer pictures are always black and white. When presenting a team structure, place the BrandRetailer images within a circular frame.
Server Adress:
CI_LIGANOVA/Medienarchiv/
Bilderarchiv/06_LIGANOVA
Are you familiar with the pictures of our offices and the BrandRetail Space?
When it comes to mood boards and keynotes, make sure your images are arranged and presented in a harmonic way. Also: A uniform color grading works wonders!
Any Questions?
Now, enough theory – you're good to go!
On the server "CI_LIGANOVA" you can find all above mentioned templates. And of course, when in doubt, feel free to reach out to CorpComm.
Design questions? Drop a line:
CorporateDesign@liganova.com
Now, enough theory – you're good to go!
On the server "CI_LIGANOVA" you can find all above mentioned templates. And of course, when in doubt, feel free to reach out to CorpComm.
Design questions? Drop a line:
CorporateDesign@liganova.com